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The
Science of Business Success
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Training
Contents |
| by
Brian Li, Head of the UK's Business Growth Centre |
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Are you ready to make
2003 your Best Year Ever?
The
Science of
Small Business Success
“A Totally Unique Program
that Can Transform Your Business
and Your Life . . . Forever”
How
to accomplish more in the next
couple of years than many people
accomplish in a lifetime
Finally exposes what Top
Consultants will never tell YOU!
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Science
is the new phenomenon transforming the fortunes of small businesses
just like yours and leaving competitors way behind.
You too can discover how to harness the awesome power of scientific
marketing strategies and boost your profits in a way you've never
seen before.
You
too can discover how to harness the awesome power of scientific
marketing strategies and boost your profits in a way you've never
seen before.
How good is
your business?
Do you have a great product or service and innovative marketing? So
do many small businesses that go bankrupt. Traditional marketing
simply isn't enough in this new millennium.
Wallace D. Wattles, in his 1910 classic text, "The Science
of Getting Rich", and Robert Collier, in his amazing book,
"Secret of the Ages", give away the following secrets:
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Form
a precise image in your mind of what you want to achieve. |
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Then
comes the big secret: Believe, really believe, that you'll reap
the rewards you are asking for. |
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Practice
gratitude daily for all the great new ideas and successes that
are coming your way. |
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Finally,
set about putting into place the vehicle to achieve what you are
thinking about. |
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If
this is your business, then do all you can each day,
effectively, so you are putting yourself in a position to
receive what you are asking. And that's it! |
You
really do become what you think about!
Form
a precise image in your mind of what you want to achieve. You really
do become what you think about!
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Specialization
Wallace
D. Wattles also emphasizes the point of becoming rich by being
creative and not competitive. This is supported by business guru,
Richard Koch, who quotes Soviet Scientist, G F Gause and his
interesting experiments on small organisms. The results show the
business world that it cannot expect to prosper if it competes in
the same market place as a competitor.
If your competitor can invade you, and you can't reciprocate,
then you are in deep trouble.
Therefore,
don't start a business where you can't enter some of your
competitor's markets but it can enter all of yours. The big secret
for any small business is to specialize in an area where you are
substantially different from your rivals and put all your energy and
resources into those areas.
The
big secret for any small business is to specialize in an area where
you are substantially different from your rivals and put all your
energy and resources into those areas.
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Evolutionary
Psychology
Evolutionary Psychology tells us our hunter-gatherer instincts make
us take risks only when we encounter danger. Interestingly, the
maximum size of these hunger-gatherer groups was a maximum of 150
people. Therefore, larger businesses need to break down their
workforce into smaller groups of people.
To quote Richard Koch, we are 21st century imposters driven by
neolithic genes. Business units of less than 50 people have proved
to be very effective.
People
are also charmed by status and responsibility. So create special
positions for your staff, for example, Leader of Team A, and
acknowledge special achievements with regular awards.
And don't forget to address that risk aversion factor in us all.
Make sure you have the best guarantees of satisfaction around. When
you take away the risk of buying your product or service, you'll
encourage more people to become your customers.
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Powerful
Pictures |
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Science
discovered that the human brain finds lists of features boring - we
switch off. So be creative and turn your service or product into a
picture!
This
secret technique is used in memory retention strategies.
For
example, do you sell hotel rooms at $100 a night?, or do you sell
Romantic Vacations with 4-Poster Beds and Champagne on Ice!
Never
sell a generic product or service.
Create
your own appealing picture, sit back, and watch your sales soar.
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Create
your own appealing picture, sit back, and watch your sales soar.
You
can also apply this strategy to pricing. Potential customers can be
motivated by being offered discounts if they buy larger quantities.
For instance, if you sell small items costing $40 each, offer 3x for
the price of 2.5x, e.g. $40 for one, $99 for 3; and so on. Whatever
business sector you operate in, ask yourself this question:
What
discount can I give my clients when they purchase more of my product
or service?
If
you operate a business where your customers may use your service
several times a year, then make it worthwhile for them to buy your
service for a longer time period i.e. build in discounts for monthly
packages.
A
great example is a teacher offering their services on a private
basis at, say $20 for a private tuition session. You could offer a
monthly option for say, $65 (instead of $80). You'll generally find
they'll purchase this option for longer periods as well.
Scientific
strategies are a powerful option for your business. Start to use
them right now and watch your business fortunes soar.
Scientific
strategies are a powerful option for your business. Start to use
them right now and watch your business fortunes soar.
About
the author
Brian
Li is head of the UK's Business Growth Centre, Home of the
"Science of Small Business Success".
Discover
their powerful program at www.businessgrowthcentre.com.
Readers
of this article can also gain access to a secret marketing resource:
www.businessgrowthcentre.com/secret.html.
Copyright
(c) 2002 Brian Li
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